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2014

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German summer street festivals: the Taunusstraßenfest.

Written by Mercedes del Carril

Over the past weekend, around 12000 guests attended the Taunusstraßenfest, or Taunus Street Party, one of the most beautiful street festivities in the City of Wiesbaden, Germany.

This annual street party takes place within the context of a unique architectural heritage setting, the Taunusstraße, an exclusive road which gives the party its name. The event has now become one of the most traditional festivals in the City, closing the season of summer street parties, which are notoriously popular events all along Germany.

“The original idea of the Taunusstraßenfest came in 2003 in collaboration with the local shop owners of the time. The aim of the initiative was to help the neighborhood reemerge and take off again, after a significant sunk in shops sales suffered as a result of a year of important pipes and infrastructure works in the street and its surroundings. Even though the first party was total catastrophe because of weather conditions, the event was a year later repeated. It went then much better and has nowadays been very well accepted (by the public)” says chief organizer Andreas Bausinger. Besides being the head, hands and heart of the event since 2003, Bausinger is himself a neighbor of the street and has been in the past 6 years President of the Taunusstraße Association, the organization responsible for the event.

The Taunusstraße road is nowadays a very trendy, elegant and exclusive area known for its chic restaurants, design furniture shops and beauty and wellness salons. During the festivities, the street is closed to the traffic, and a 300 meter red carpet is displayed along it, giving the party a sense of exclusivity which makes it stand out among other local street festivals. The wide range of activities, like music concerts, combined with the local food, beer and wine offered, provide a friendly atmosphere witch help gather together people of all ages. In previous years, there had been party themes related to the street´s commercial values, such as “Italy” or “Fashion and Beauty Days” in the effort to help promote local shops.

What originally started as a marketing initiative to help the area reemerge, has now become an important event which gives the neighbors a lot more benefits than they even know. “From the small profit that we make, we finance the street Christmas lightings. We changed them completely three years ago to LED, which costed us around 9000 Euros. If we had more money, we would do a lot more things. Most people think that the City of Wiesbaden pays for that, but they don`t. They don´t do enough” says Bausinger, who handles the complete party organization almost by himself. The preparation for such festivity is no easy task. The work behind the scenes takes him around six months and involves a lot more complex issues than people may guess, such as an extensive emergency and safety plan in collaboration with the Red Cross. Initiatives like the Taunusstraßenfest, and the non-profitable work of people like Bausinger, are admirable and worth imitating actions from citizens and organizations whose only aim is to help bring back something into the community.

 

 


 

A look back at the Taunusstrasse Fest

On the first weekend of September around 12,000 guests attended the Taunusstrassenfest, one of the most beautiful street festivities in the city of Wiesbaden. This annual street party takes place within the context of a unique architectural heritage setting, the Taunusstrasse, an exclusive road which gives the party its name. The event has now become one of the most traditional festivals in the city, closing the season of summer street parties, which are notoriously popular events all along Germany. The original idea of the fest came in 2003 in collaboration with the local shop owners of the time. The aim of the initiative was to help the neighborhood reemerge after a significant decline in shops’ sales as a result of a year of infrastructure construction along the street and its surroundings. What originally started as a marketing initiative to help the area reemerge, has now become an important event, which gives the neighbors a lot more benefits than they even know.

Mercedes Maria del Carril
Wiesbaden, Germany